To achieve total customer satisfaction, organizations need to_____________

To achieve total customer satisfaction, organizations need to_____________

12)WHICH STATEMENT IS TRUE A)GDP IS A VIRTUALLY PERFECT MEASURE OF NATIONAL OUTPUT B)GDP TAKES INTO ACCOUNT POLLUTION,CRIME, AND EVEN PERSONAL STATISFIACTION C)GDP IS A SINGLE NUMBER THAT SEEKS TO MEASURE OUR NATIONAL OUTPUT D)THERE IS NO RELATIONSHIP BETWEEN OUR GDP AND OUR NATION OUTPUT

13)WHICH OF THE FOLLOW IN IS AN INTERMEDIATE GOOD OR SERVICE A)A PAINT GUN PURCHASED BY HANDY ANDY B)A DOZEN BOXES OF GIRL SCOUT COOKIES PURCHASED BY YOUR INSTRUCTOR C)A COMPUTER PURCHASE BY A FARMER IN SMALL VILLE, KANSAS D) GLUE PURCHASED BY MCGRA WHILE TO BIND YOUR TEXTBOOK

14) —– IS THE MARKET VALUE OF A FIRMS OUTPUT LESS THE VALUE OF THE INPUTS THE FIRM HAS BOUGHT FROM THE PREVIOUS SELLER A) VALUE ADDED B)NET DOMESTIC PRODUCT C)REAL GDP D)GENUINE PROGRESS INDEX

16)GDP IS LESS THAN PERFECT MEASURE OF ECONOMIC WELL BEING IT MAY BE FAULTED FOR EACH OF THESE PRACTICES EXCEPT THAT IT A)DOES NOT TAKE LEISURE TIME INTO ACCOUNT B)INVOLVES MULTIPLE COUNTING C)DOES NOT TAKE PSYCHIC COSTS INTO ACCOUNT D) DOES NOT TAKE PSYCHIC INCOME INTO ACCOUNT

17)NET DOMESTIC PRODUCT IS EQUAL TO A) GROSS NATIONAL PRODUCT B)THE INFLATION RATE C)NATION INCOME PLUS CORPORATE PROFITS TAXES D)NI PLUS INDIRECT BUSINESS TAXES

19) NET DOMESTIC PORDUCT IS USUALLY PREFERRED TO GDP BY ECONOMISTS BECAUSE NET NATIONAL PRODUCT A)INCLUDES DEPRECIATION B)EXCLUDES DEPRECIATION C)INCLUDES INDIRECT BUSINESS TAXES D)EXCLUDES INDIRECT BUSINESS TAXES

20) THE GDP IS THE VALUE OF AL FINAL GOODS AND SERVICES PROVIDED A)WITHIN THE NATIONS BOUNDARIES B)BY DOMESTICALLY OWNED COMPANIES C)BY CITIZENS OF THE COUNTRY D)BY DOMESTICALLY CONTROLLED COMPANIES

2) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors? published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence. A. customer feedback systems B. advisory panels C. external networks D. sales force surrogates E. intermediaries

3) ________ is the difference between the prospective customer?s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Customer perceived value C. Report rating D. Perceived usefulness E. Failure avoidance rate

Apetitors market share rate B

4) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. A. vertical system B. product management system C. marketing intelligence system D. marketing research system E. marketing information system

Develop paigns E

5) https://homeloansplus.org/payday-loans-wa/ The value proposition consists of a cluster of benefits the company promises to deliver; it is A. business processes B. total customer satisfaction C. customer expectations D. Customer loyalty to the company E. customer experience with the company

6) Most established companies focus on ________ when it comes to innovation. Apetitive innovation B. everyday innovation C. demand innovation D. incremental innovation E. continuous innovation

7) Total customer satisfaction is the general feeling of pleasure or disappointment that results from comparing perceived performance to expectations. A. Lower prices B. Manage customer experiences C. Lower expectations D. Spend more money

8) The first step in estimating demand is to understand what affects price sensitivity. Generally speaking, customers are most price sensitive to products that cost a lot or are ________. A. bought infrequently B. low-cost C. bought frequently D. priced low to begin with

9) In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. differentiated B. general C. segmented D. group E. mass

10) Particularly when shopping for ego-sensitive products such as perfumes and expensive cars, many consumers use price as an indicator of ________. A. size B. quality C. capability D. ability E. status