How Robyn Exton became common lesbian internet dating application their

How Robyn Exton became common lesbian internet dating application their

When Robyn Exton 1st established the woman matchmaking and social network application for lesbians and bisexual lady, too little profit for advertising required she’d choose clubs equipped with bottles of spirit.

“In the early era I would visit clubs with a bottle of sambuca in one give, and tequila for the more, and encourage girls to down load the software in return for an attempt,” claims the 29-year-old.

Then at British lesbian, gay, bisexual and transgender (LGBT) celebrations Manchester and Brighton pleasure, she focused people by standing beyond your mobile lavatories offering toilet tissue with leaflets providing the software.

This was back in 2013, and Ms Exton’s inexpensive, but revolutionary, method to promotion eventually watched individual numbers increase steadily, after that further getting grip owing to good personal references.

Based in London, but with its headquarters transferring to san francisco bay area last year in order to be closer to all of us dealers, and also to be in the heavy of burgeoning social media scene, the Her software is now offering multiple million women consumers across the world.


The woman was given birth to from Ms Exton’s stress with current lesbian dating web pages and applications, which she did not think comprise adequate.

She claims the business got ruled by “dating internet sites which were at first created for homosexual boys, and updated green for lesbians”.

Ms Exton had an internal company familiarity with this simply because during the time she ended up being doing work for a London-based advertising service, in which her client produced internet dating systems.

The lamp minute whenever she made a decision to do some worthwhile thing about the situation arrived whenever she was a student in a pub with two buddies, certainly whom had separated along with her gf.

Ms Exton claims: “We informed her you need to join these websites to satisfy some other person, there’s really no more option.

“it had been insane because I realized the due to my client, and that I considered, ‘is this the best that exists to ladies? Because it’s uncomfortable, and embarrassing that we were obligated to use these’.”

Thus Ms Exton give up the woman tasks, and began focus on establishing Her.

Transferring along with her pops to save cash, she worked in a pub on nights and vacations, and trained by herself how exactly to computer plan.

Armed with ВЈ10,000 of benefit, including a ВЈ4,000 lotto victory, Ms Exton founded the most important incarnation of the woman in 2013, at first calling it Dattch, which endured for “date catch”.

To protected service black hookup apps and businesses guidance she effectively gained a place on initial mentoring programme Wayra, which is work by telecommunications company Telefonica.

At first just a matchmaking application, added content is included during the last 36 months, including a reports section, and event listing.

“We managed to make it alot more of a social event for our people,” states Ms Exton.

“lots of the users are located in an union, but make use of the app to learn what is actually going on into the area, look over LGBT content, and then make company within region.”

Meanwhile, title had been changed to their in March 2015.

“anyone could not cause Dattch,” claims Ms Exton.

Paid-for version

Since its introduction, Her provides elevated $2.5m (ВЈ1.7m) in money, with our team dealers like Michael Birch, creator of social media Bebo, and Alexis Ohanian, co-founder of news program Reddit.

But has but to produce any cash, as Ms Exton enjoys up to now adopted the well-trodden route of getting traction by providing a free provider.

Revenue may eventually start to come later on this current year whenever their launches a premium, paid-for form of the application.

Ms Exton won’t be pulled on costs, and just what it will entail, but she does say you’ll encounter “extra value-added services”.

Tech expert Britanny Carter of data class IbisWorld says that applications instance Her, that appeal to specific demographics, can successfully carve a distinct segment around the internet dating room.

She adds: “such as articles to further indulge people is a great means for the girl to inspire app application, especially when the consumer base are small and progress is crucial.”

Yet Ms Carter cautions that the girl should be on protect from potential rivals.

“similar to internet dating apps, the changing costs between applications is lower, so this lady will most likely face opposition off their programs seeking serve the lesbian markets.”


Now located in bay area with five co-workers, while two various other the lady workers remain in London, Ms Exton says the software is often on guard against people attempting to register.

The company estimates that 15% of people wanting to join are guys pretending become women.

To stop this, all consumers need to examine her gender by joining through her myspace or Instagram account, while Her keeps more checking components positioned, and genuine customers is “fast to document people that cannot honor the community”.

On a lot more positive notice, Ms Exton states this woman is pleased to to listen to stories about women that have the ability to “figure down a big part of their particular sexuality” courtesy signing up for Her.

She recalls enough time when a woman emerged to the lady at the conclusion of an event she was actually speaking at.

“She only wished to express gratitude,” states Ms Exton. “She had encounter Her. and she could today meet with several girls much like the woman, who made the lady think okay, and weren’t probably ask the woman just what she determines since.”